![]() ![]() ![]() Knowles’ landmark series of collector’s plates inspired by the classic film Gone With the Wind, cost $21.60 when it was issued. Rather, bold type introduced two so-called facts: “Fact: ‘Scarlett,’ the 1976 first issue in Edwin M. Yet the ad copy didn’t emphasize the plate itself. Knowles China Company, at a price of $19.50. ![]() A 1986 sales pitch offered “The Sound of Music,” the first plate in a new series from the Edwin M. To underscore the idea of these mass-produced tchotchkes as upmarket, sophisticated investments, the company deployed some of its most aggressive ads (which later led to lawsuits) in magazines like Kiplinger’s Personal Finance and Architectural Digest. “The Bradford Exchange-a knockoff of Segel’s business-created a murky secondary market for its collector plates, complete with advertisements featuring its “brokers” hovering over computers, tracking plate prices. ![]()
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